| Nespresso and the U.S. Market - Teaching Note |
| 作者姓名：Edward Boon; Colin Campbell; Leyland Pitt; |
| | 商品編號：8B14M080 |
| 出版日期：2014/08/13 | 內容長度：8 頁 |
Teaching note for product 9B14M080.
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| Nespresso and the U.S. Market |
| 作者姓名：Edward Boon; Colin Campbell; Leyland Pitt; |
| 商品類型：Case (Library) | 商品編號：9B14M080 |
| 出版日期：2014/08/13 | 內容長度：12 頁 |
At the beginning of 2012, Nespresso, a manufacturer and distributor of home-brewed, single-serve coffee machines and capsules, is considering how best to increase its share of the U.S. market. It had always relied on organic growth through its own retail stores and a few premium department store chains. However, between 2005 and 2011, the demand for capsule coffee boomed, and this attracted a number of new competitors, including Starbucks, while existing .....more
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| United Airlines and Captain Denny Flanagan |
| 作者姓名：Colin Campbell; Niall Piercy; Michael Parent; Karen Robson; |
| 商品類型：Case (Library) | 商品編號：9B14A025 |
| 出版日期：2014/07/04 | 內容長度：8 頁 |
This case follows a day in the life of Captain Denny Flanagan. A United Airlines pilot for nearly a quarter of a century and a former naval aviator, Flanagan has created and championed a campaign to radically change the nature of air travel — putting good customer service at the heart of everything the airline does and reaching back, in some way, to the golden age of air travel. Examples of his service include ordering food for passengers of delayed .....more
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| United Airlines and Captain Denny Flanagan - Teaching Note |
| 作者姓名：Colin Campbell; Niall Piercy; Michael Parent; |
| 商品類型： | 商品編號：8B14A025 |
| 出版日期：2014/07/04 | 內容長度：10 頁 |
Teaching note for product 9B14A025.
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| Abercrombie & #Fitchthehomeless - TN |
| 作者姓名：Karen Robson; Colin Campbell; Justin Cohen; |
| 商品類型： | 商品編號：8B13A032 |
| 出版日期：2013/10/03 | 內容長度：6 頁 |
Teaching note for product number 8B13A032.
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| Abercrombie & #Fitchthehomeless |
| 作者姓名：Karen Robson; Colin Campbell; Justin Cohen; |
| 商品類型：Case (Library) | 商品編號：9B13A032 |
| 出版日期：2013/10/03 | 內容長度：7 頁 |
In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch .....more
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